more likely to purchase
Rebecca Minkoff reported this after shoppers interacted with AR product experiences.
Shopify case study ↗The virtual fitting room for independent retailers
Let shoppers see the look before they buy it.
Let shoppers combine the pieces they want and see the outfit take shape before they buy. Your inventory becomes a fitting room they can explore.
JMT
Built for boutiques that want a better online shopping experience.
Your customer's next favorite look ✦
Featured lookPearl snap + Light flare
Build an outfit2 selected
Choose pieces, then preview the outfit right here.
Shopping online should feel closer to stepping into the store.
For the shop that knows its customers.For the shopper deciding from home.
The business case
More confidence is a measurable advantage.
ShopMirror gives boutiques a way to test whether clearer visualization improves the metrics that matter: conversion, engagement, average order value, and returns.
engagement-rate increase
GUESS Eyewear reported this result from an AR campaign with virtual try-on.
Shopify case study ↗online-purchase return rate
Shopify cites the National Retail Federation’s 2025 estimate—why every avoided return matters.
Shopify / NRF reference ↗What independent research says: a randomized field experiment found that virtual fit information increased conversion and order value while reducing return-related fulfillment costs. Read the peer-reviewed study ↗Case-study results vary by product category, implementation, and audience; they are benchmarks, not a ShopMirror promise.
A fitting room, built around your inventory
Give the shopper a real reason to stay.
Every part of ShopMirror is designed to make the online choice feel clearer without creating a complicated job for the shop.
Choose a model or add a customer photo.
Start with a full-length model from the shop’s library, or let the shopper use a photo when the experience calls for it.
Let shoppers build complete looks.
Customers combine the pieces they want and see the outfit before they reach checkout.
Keep the popular answers ready.
Featured combinations are saved before shoppers arrive, so the look opens immediately instead of making them wait.
Control the monthly visual budget.
The owner decides how much new imagery to make each month and can see the plan before any new work is created.
Designed for the way boutiques work
From new arrival to shoppable look.
No complicated catalog work. No learning curve for your staff.
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Add what arrived today.
Take a clean phone photo of the piece. Upload it from the shop floor and it joins your wardrobe.
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Let shoppers choose their outfit.
Customers combine tops, bottoms, dresses, and accessories from the inventory you carry.
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Give shoppers an instant answer.
Saved looks open immediately. Customers explore with confidence before they reach checkout.
A predictable way to use AI
Your catalog gets more useful every month.
You decide which looks deserve a fresh preview. Once a look is made, it stays ready for shoppers to open again and again.
Talk through your store ↗Typical visual budget$0.04
per complete outfit preview
500new previews included each month
Straightforward pricing
One product.
One clear price.
Start with the fitting experience your customers will remember. We set it up with you, using the inventory you already have.
AI Outfit StudioMost popular
$99 /month
$500 one-time setup
- 500 fresh outfit previews each month
- Saved looks load instantly
- Phone-first inventory uploads
- Owner controls the monthly limit